We can't grow without shifting our timeline.
That's a fact.

You can call it early bird pricing or seasonal pricing. In the end it's a special timeframe from 01.10.2018 to 15.11.2018 in which EPs save 100€.
Why do we offer a timeframe-based discount?

When it comes to growth, being early in the timeline is an important factor for both sign-ups and approvals.

Through this pricing strategy we want to ensure a better attraction peak on the one hand and a faster approving peak on the other hand. Have you ever set a deadline on info event and felt uncomfortable with explaining why? This will be your best friend. :)

How much is the discount?

It's 100€ discount for every EP that is approved in the timeframe from 01.10. to 15.11. If everything works out as expected we want to make this happen in every semester in the equivalent timeframe (e.g 01.04. - 15.04.)

What are the conditions?

The discount is applicable to every EP that is approved in this timeframe. We will publish very concrete terms & conditions (Angebotsbestimmungen) on our homepage and add it to the contract in order to make it as transparent as possible to our EPs.

How do we ensure to meet our EPs expectations? How will will educate our EP managers?

As part of the Special Pricing project we will provide concrete educational material for EP managers on how to sell and how behave and communicate towards the EP. It will include:
‍
✔︎ Bahaviour Guideline
✔︎ Do's and dont's
✔︎ Selling prepositions
✔︎ Terms and conditions

Through this we want to ensure that we don't communicate in a wrong way to our EPs.

How will we promote and sell it?

We are not planning to have special materials for it, but rather add it very transparent on every flyer, so EPs know always in when they pay what.

What are the financial implications for my LC?

We don't expect this pricing  to harm your financial results, as we expect more exchange during the timeframe but also overall for the peak.

Is it legally ok to have such a pricing in place as charitable organization?

Yes, it is legal. According to the RLP check...:
‍
Vergünstigungen und Preisnachlässe im Rahmen eines Zweckbetriebs sind grundsätzlich zulässig, selbst wenn dabei die Selbstkosten der Leistung unterschritten werden. Die Vergünstigung darf in der Preispolitik der Organisation aber nicht zu einem offenkundigen Missverhältnis zu den sonst üblichen Vergütungen führen.
‍
Im Bereich Rabatte und Aktionen sind umfangreiche wettbewerbsrechtliche Einschränkungen und Umstände zu berücksichtigen. Marketing-Ressourcen zur Bewerbung von Preisnachlässen sollten zunächst noch von den RLPs vor Veröffentlichung geprüft werden. LC-eigene Marketingmaterialien zur Bewerbung von Rabatten sollten nach Möglichkeit vermieden werden

Why don' we just fix a timeframe and don't let the MC decide on the timeframe? Why is the motion written in that way?

This is to be flexible in a way that we can adapt to what the organization needs. Yes, you are right. :) You'll need to put trust the MC. But it's our promise, obligation and also our own interest to to announce the timeframe as soon as possible and communicate it super clear and transparent to you, our EPs and EP managers. In fact we already set the timeframe (01.10. to 15.11) and the way we legislate it is to avoid having to legislate a new timeframe more often.

Questions? Don't hesitate to write Milenko at milenko@aiesec.de.